Mild Privacy Policy
Mild is committed to letting you know how we will collect, use, store, share and protect your personal information when you transact with us. You accept this privacy policy (the “Privacy Policy”) whenever you access or use Mild products, services, features, and technologies including (the “Mild Services”). Please read this Privacy Policy carefully.
This Privacy Policy does not apply to information submitted or collected through websites maintained by other companies or organizations to which we may link or who may link to us. We are not responsible for the actions and privacy policies of third-party websites.
What type of information does Mild collect?

Mild collects two basic types of information from you in conjunction with your use of the Mild Services (collectively, your “personal information”): (1) personally identifiable information; and (2) non-personally identifiable information.

Personally Identifiable Information is any information that can identify you.

  • Examples include your name, e-mail address, telephone number, postal address, device identifiers, IP addresses, and financial account information that you provide, such as credit or debit card numbers.
  • We may also collect personally identifiable information about you from third parties such as data vendors.
  • Aggregate and/or de-identified information is not considered personally identifiable information.

Non-personally identifiable information is information that does not identify you directly, but may be linkable to you.

  • Examples include demographic information and general location information.
  • If non-personally identifiable information is directly linked to personally identifiable information, it will be considered personally identifiable information while it is linked. For example, if your payment history and transaction history are linked to your name, then that information will be considered personally identifiable information and subject to heightened privacy and security restrictions, as reflected in this Privacy Policy.
How does Mild Collect Information?

We collect information about you through:

  • Your interactions with or use of the Mild Services;
  • Your contact with our customer support team;
  • Third parties, such as data vendors, your bank or merchants you perform a transaction with;
  • Through our websites, using cookies, Clear GIFs, web beacons, mobile application plug-ins and similar technologies.

Cookies are small files that are stored on your computer or device when you use the Mild Services. Cookies record your preferences and the actions you take on your computer or device. We may also use web beacons and mobile application plug-ins, such as software development kits, application programming interfaces and similar technologies. We use these and other similar technologies for security, to monitor traffic, improve the Mild Services, and make the Mild Services easier to use and more relevant to you. We may also use these technologies to personalize your experience, deliver advertisements, and for research and marketing.

Third Party Analytics We may use automated devices and applications to evaluate usage of our Site. We use these tools to help us improve our Site, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.

How do we share personal information?

We will only share your personal information with third parties as described in this Privacy Policy.

We may share your personally identifiable information with:

  • Service providers and affiliates who help with our business operations, including but not limited to, fraud prevention, account maintenance, customer service, marketing and technology services
  • Credit bureaus and collection agencies, as permitted by law
  • Merchants you order goods or services from using the Mild Services
  • Companies that we plan to merge with or be acquired by
  • Third parties, including governmental authorities and law enforcement, to (i) protect or defend the legal rights, interests or property of Mild and any related entity of Mild; (ii) protect the safety and security of our customers or members of the public; (iii) protect against fraud; or (iv) comply with applicable law, subpoena or legal process.
  • Other third parties with your consent or at your direction to do so.
  • Third parties for any legitimate business purpose not otherwise prohibited by law

We will not share or sell any personally identifiable information about you to our affiliates or non-affiliated third parties for their marketing purposes unless you have provided consent, except as set forth in an agreement you have entered into with Mild (many of our consumer agreements are available here).

How do we protect personal information?

Mild uses reasonable security measures to protect your personal information from unauthorized access and use in compliance with applicable law. These measures include computer safeguards and encrypted, secured files and buildings. We also maintain other physical, technical, administrative, and procedural safeguards to protect personal information, and access to personal information is limited to the employees who require it for their job functions. Please be aware that despite our efforts, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Accessing, Correcting or Deleting Your Information

You may request to access, correct, or delete personal information that you have provided to us. You will not be permitted to examine the personal information of any other person or entity and may be required to provide us with personal information to verify your identity prior to accessing any records containing information about you. Depending on where you live and the type of information you have provided to Mild, you may have different rights and choices for managing your personal data. Accordingly, the ability to access, correct, or delete data is not absolute, and is subject to Mild’s internal policies. Mild must adhere to certain legal obligations preventing us from immediately deleting some of your personal information. For example, we may not accommodate a request to change or delete personal information if we believe doing so would violate any law or legal requirement or cause the information to be incorrect. To submit a request, email

Changes to this Policy

This policy is current as of the Last Updated date set forth above. We may change this policy from time to time, so please be sure to check back periodically. We will post any changes to this policy on the Mild Services. If we make any changes to this policy that materially affect our practices with regard to the personal information we have previously collected from you, we will aim to provide you with notice in advance of such change by highlighting the change on our website.

How can you contact Mild?

If you have questions about the privacy aspects of our services or would like to make a complaint, please send an email to